2022 State of Analytics in Distribution

Available now on-demand

Distributors continue to struggle with driving value through analytics, despite recognizing its critical importance in their businesses.

But if distributors want to turn data into dollars, they need to stop playing catch up and get more strategic. Our speaker will share what distributors need to do to take their analytics programs to the next level and differentiate.

Senthil Gunasekaran, Co-Founder of Actvantage and author of seven best-selling NAW books focused on the use of analytics in distribution, will share:

  • The types and importance of analytics by function
  • Who owns analytics within distributor organizations, and how those resources are organized
  • How distributors are benefiting from analytics
  • The newest technologies that are driving analytics, including AI, machine learning and automation
  • The blind spots distributors need to watch for when implementing analytics

Thank you to our sponsors:

sponsors' logos: Oracle/Netsuite, Cavallo, Conexiom
conexiom/cavallo

About our guest

Senthil GunasekaranSenthil Gunasekaran

Co-Founder and Managing Director, ActVantage

Senthil Gunasekaran is co-founder of ActVantage, which helps distributors drive profitable growth through analytics and talent development. He has more than 19 years of experience helping hundreds of distributors and manufacturers, while co-authoring seven books for the NAW. He also delivers executive education and speaks at distribution industry forums. Prior to ActVantage, Senthil led research and industry projects at Texas A&M’s Industrial Distribution program.


About our host

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.