Distribution Strategy Group Webinar

State of Technology in Distribution:
Automating the Customer Journey
June 3, 2021, 9 PT / Noon ET

There is no doubt that the rate of technology adoption in distribution has accelerated over the past year. Customers are demanding it, and distributors have had a hard time meeting customer needs during the pandemic without it.

Join us June 3, 2021, for a free webinar on how and where distributors are automating the customer journey, from searching for the right product to the purchase and support after the sale. We’ll examine available technology, including tried-and-true solutions and emerging technology such as AI-enabled sales tools that are providing a better experience for the customer.

You’ll learn:

  • What technologies distributors are adopting
  • How they’re using those technologies to better serve customers
  • Where and how technology fits into a high-touch business model
  • Where opportunities lie to improve your customers’ experience

Thank you to our sponsors:


Robert Kelley,


Robert Kelley has had an extensive career with high-growth companies from venture-capital backed high-technology startups to large public corporations. He has been the founding Chief Technology Officer (CTO) and VP Engineering for Pyramid Technology — one of the leading computer manufacturers now part of Fujitsu Siemens, Decisionism — an early data warehousing and business analytics companies acquired by Broadbase/Kana, and Crosswalk, Inc. and early high-performance grid storage vendor, as well as VP Strategic Marketing.

At Distribution Strategy Group, Rob creates quantitative analytics models and software applications used for pricing optimization, economic value models, competitive analysis, customer profiles and market segmentation. Rob has been a leader in developing and applying new technologies to a wide variety of business problems including supply chain, customer care, and decision support, and across multiple industries including telecommunications, media, healthcare, manufacturing and financial services. In addition to technology, engineering and marketing roles, Rob is a Chartered Financial Analyst (CFA) and has worked in mergers and acquisitions, strategic investments and regulatory valuations.

Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.