Distribution Strategy Group Webinar

2021 State of Shopping and Buying in Distribution:
Behind the Changing Customer Journey
Free Webinar: On-demand now!

COVID transformed the customer journey in 2020, accelerating the move toward digital for both shopping and buying. Distributors are responding by changing how they’ve traditionally marketed and sold their products.

But are they making the right moves based on real data? We went straight to the source, surveying and interviewing distributors’ customers on what they need for a seamless customer journey today.

In this free webinar we shareed the results of our research on what your customers want in 2021 and beyond.

In this webinar, you’ll learn:

  • How the B2B customer journey has changed and what that means for you
  • How customers prefer to shop – research, find, and select products – for their business
  • How customers want to buy, or complete the transaction, with your business
  • Future shopping and buying trends
Watch on-demand

Thank you to our sponsors:

sponsor logos: Zilliant, Conexiom and Epicor


Dean Mueller


Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.

Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications.