Distribution Strategy Group

Free Download:
2021 State of eCommerce in Distribution
Part 1: A Rapid Rise in Adoption & Maturity

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Our ninth-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of ecommerce, found that distributors are adopting ecommerce at a rapid pace. The adoption rate soared in 2020, with a weighted 26.3% increase from 2019.

Download Part 1 of our exclusive report on ecommerce adoption and maturity in the distribution industry to learn:

  • Trends by sector and company size
  • The impact of the pandemic on ecommerce adoption and maturity in distribution
  • Expectations for B2B buying trends post-COVID
  • What’s driving ecommerce investments
  • How manufacturers are leveraging ecommerce

Thank you to our sponsors:

About the authors:

Dean Mueller


Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.


Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.