Distribution Strategy Group

Free Download:
2021 State of Analytics in Distribution
Uncovering and Driving Value with Data

The distributors that are winning today are becoming increasingly analytical as part of their digital transformations. Unfortunately, few distributors are satisfied with the value they’ve been able to drive with analytics, despite recognizing its importance.

This report, based on DSG research, provides a look at the state of analytics in distribution, as well as where distributors need to be if they want to gain an edge from leveraging data.

Download this free report today to learn how distributors:

  • View the role of analytics across functional areas
  • Use analytics today in sales, operations, C suite and more
  • Implement analytics in their organizations

Thank you to our sponsors:

sponsor logos: proton.ai, epicor, waypoint analytics


Robert Kelley,


Robert Kelley has had an extensive career with high-growth companies from venture-capital backed high-technology startups to large public corporations. He has been the founding Chief Technology Officer (CTO) and VP Engineering for Pyramid Technology — one of the leading computer manufacturers now part of Fujitsu Siemens, Decisionism — an early data warehousing and business analytics companies acquired by Broadbase/Kana, and Crosswalk, Inc. and early high-performance grid storage vendor, as well as VP Strategic Marketing.

At Distribution Strategy Group, Rob creates quantitative analytics models and software applications used for pricing optimization, economic value models, competitive analysis, customer profiles and market segmentation. Rob has been a leader in developing and applying new technologies to a wide variety of business problems including supply chain, customer care, and decision support, and across multiple industries including telecommunications, media, healthcare, manufacturing and financial services. In addition to technology, engineering and marketing roles, Rob is a Chartered Financial Analyst (CFA) and has worked in mergers and acquisitions, strategic investments and regulatory valuations.

Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.

Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications.