Wholesale Change:
MSC Industrial’s Reimagined Value Proposition for a Digital World
The Details
Date: May 25, 2022
Time: 9am PT/Noon ET
Can't make it? Register anyway, and we'll send you the link to watch after.
About this event
Please join us on May 25 when Erik Gershwind, President and CEO of MSC Industrial Supply Co., will talk about how the company has reimagined its value proposition, driven digital transformation and learned to build its culture and retain talent in a virtual world.
Last year, MSC rolled out a three-year plan called “Mission Critical” to accelerate market-share gains and earn a higher return on invested capital. The company has transformed its sales force from focusing on spot buys to delivering on new, more complex and high-touch solutions that help customers achieve higher levels of productivity, profitability and growth. MSC is adding value deeper in its customers’ organizations while simultaneously expanding the portion of its sales that come through digital channels.
In our conversation with Erik, we’ll walk through MSC’s journey and ask him what he’s learned along the way. This is a rare opportunity to join in the conversation and ask one of distribution’s leading CEOs questions that will help you complete your own journey of transformation.
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Thank you to our sponsors:
About our guest:
Erik Gershwind
President & CEO at MSC Industrial
Erik Gershwind is MSC Industrial Supply’s President and CEO. MSC is a $3.2 billion distributor of metalworking and MRO products and services to industrial customers across North America. During his 25-year tenure with MSC, he’s held a series of leadership roles, including in Sales, Product Management, Marketing, eCommerce and Strategy. He became COO in 2009, President in 2011 and CEO in 2013.
About our hosts:
Ian G. Heller
Founder & Senior Partner
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Jonathan Bein,
Ph.D.
Managing Partner
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
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