Wholesale Change:
Creating Value with Proactive Inside Sales
Available on-demand
About this event
When done properly, proactive inside sales should:
- Grow midsize accounts 15% to 20%
- Increase gross profit through revenue in higher margin accounts
- Reduce sales comp for midsize accounts 30% to 40%
- Increase retention
In our experience creating proactive inside sales programs, we have seen the best – and worst - practices for achieving these results.
In this webcast we looked at six keys in creating a successful proactive inside sales program including organization design, management support, compensation, account selection, selecting the right people and technology support.
When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at distributionstrategy.com/privacy-policy.
Thank you to our sponsors:
About our hosts:
Ian G. Heller
Founder & Senior Partner, Distribution Strategy Group
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Jonathan Bein,
Ph.D.
Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
|
