Leading Change: Transforming Independent Distributors into a Unified Force 

March 20, 2024, 9 PT/12 ET

We’re delighted to welcome Renata Morgan to the Wholesale Change show on March 20 at 9 PT / 12 ET. Renata was recently promoted to President of Rheem Northeast Distribution, which is a combination of four previously independent distributors: United Supply Company, P&N Distribution, Mechanical Supply and MCN Distributors.  

The new division will incorporate 32 branches selling both Rheem and Ruud products across Eastern Pennsylvania, all of New Jersey, and parts of New York and Connecticut. Renata will be tasked with defining core values and setting a vision for the combined enterprise to make the whole greater than the sum of its parts. As in any merging of companies, establishing a new culture that takes in the best aspects of each individual organization will be a key challenge.  

An HVAC industry veteran with experience driving organizational change and leading diverse cross-functional teams, Renata’s leadership has been recognized by being named a Top 20 Woman in HVAC in 2021 along with a HARDI 40 Under 40 honor in 2016. Renata received a Master of Industrial Distribution degree from Texas A&M University, where she currently serves as a member of the MID Advisory Board, along with a Bachelor of Science in Psychology from the University of Houston. 

Our Guest

Renata Morgan

Renata Morgan, Rheem Northeast Distribution

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About our guest:

Renata Morgan

Renata Morgan

President, Rheem Northeast Distribution

Renata Morgan is the President of Rheem Northeast Distribution, which includes MCN Distributors, P&N Distribution, United Supply Company and Mechanical Supply. She is passionate about people, technology, efficiency and empowering individuals to achieve both personal and career goals. An HVAC industry veteran with experience driving organizational change and leading diverse cross-functional teams, her leadership has been recognized by being named a Top 20 Woman in HVAC in 2021 along with a HARDI 40 Under 40 honor in 2016.

Renata received a Master of Industrial Distribution degree from Texas A&M University, where she currently serves as a member of the MID Advisory Board, along with a Bachelor of Science in Psychology from the University of Houston.  

Prior to joining Rheem Northeast Distribution, Renata held roles with Rheem Air Distribution, Century A/C Supply and Air Management Supply.  

About our hosts:

Ian Heller

Ian G. Heller

Founder & Senior Partner, Distribution Strategy Group

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.

Ian Heller

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.