R E P O R T

The Coming of Age of CRM

Many years ago, the relationship between the ERP and CRM for distributors was like the sun and the moon: The moon is a vastly smaller orb whose light is dependent on the sun. Until recently, the CRM was dependent on information from the ERP and from users.

Now, CRM has its own identity and is ready to take its rightful place at the core of distributor’s operations.

Thanks to the integration of analytics and AI, great­er integration into distributors’ operations and more user-centric features, the next generation of CRMs will change the landscape.

Download this report to learn why attitudes around CRM are changing, and how the right technology will help distributors transform the B2B customer experience.

Author:

Jonathan Bein, Ph.D.
Distribution Strategy Group

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Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group

Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential and create digital strategy. Before Distribution Strategy Group, Bein successfully led and was part of executive management for software product and services companies in information technology, healthcare and communications.