Research proves a direct correlation between how customers rate their supplier experiences and their likelihood to buy more – and more often.
Small changes in loyalty can drive large increases in profitability.
This is well understood in B2C but B2B involves more complex relationships and transactions. Distributors must understand customer expectations and then design and deliver great experiences to reap the profits of greater loyalty.
We provide a practical and actionable way to think about and measure loyalty for distributors and demonstrate how this translates into lifetime value. Finally, we covered how to improve your customers’ experiences so you can earn more sales and profits.
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