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How Distributors Can (Finally) Succeed at Cross-Selling
Despite the obvious benefits, most distributors aren’t good at cross-selling. In this episode, Debbie Paul joins Ian Heller and Jonathan Bein to talk about what’s in distributors’ way, and how emerging technologies are making it easier to grow wallet share with existing customers
The Details
Date: December 9, 2020
Time: 9PT/Noon ET
Can't make it? Register anyway, and we'll send you the link to watch after.
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Ian G. Heller
Founder & Senior Partner
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Jonathan Bein,
Ph.D.
Managing Partner
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
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