DSG Technology Panel: An Executive Perspective on eCommerce

Available on-demand

As ecommerce continues to be a substantial part of companies' business strategies, we talked with top ecommerce executives in the industry. They shared how they are using ecommerce. We also discussed what manufacturers are looking for in their distributors when it comes to ecommerce, challenges distributors face and how they have solved them, and how they're measuring ROI. 

Panelists include:

  • Steven Javor, Global E-commerce Director of Schneider Electric's Energy Management Division
  • Gail Soliani, Digital Marketing & Creative Manager of 2J Supply HVAC Distributors
  • Coburn Flannery, Director of E-Business at The Granite Group
  • Brad Rosenthal, VP of Marketing at Bostwick-Braun 

When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at distributionstrategy.com/privacy-policy.

Thank you to our sponsors

Meet our panelists:

Steven Javor 

Steven is a Global Director of eCommerce (North America) for Schneider Electric, a top Energy Multinational based in Paris, Boston and Hong Kong, he has held leadership positions in Canada, the US and the EU. 

A digital business professional with 20+ years’ experience, Steven has pioneered B2C and B2B digital strategies and solutions for major national and international brands. 

He has worked with companies such as Amazon, Grainger, Graybar, Walmart, Canada Post, RS Components, Bell Canada, RBC, Sonepar, Home Depot and Ericsson and has led two start-ups in the online retail and digital services verticals. 

Steven is a member of the Academy of Television Arts and Science (Emmy Awards – Interactive Media Peer Group) and lectures on ecommerce at the University of Toronto, School of Continuing Studies. 


Coburn Flannery

Coburn Flannery, Director of eBusiness at The Granite Group, has been with the company for over 20 years helping trade professionals grow their businesses through technology. He works with customers and partners to understand the relationships between their businesses and available technologies so they can benefit from the efficiencies — to make business and their lives easier. Flannery defines and executes the digital strategy for The Granite Group's ecommerce, digital marketing, content management and customer experience initiatives, while leading a cross-functional team of senior leaders to achieve digital transformation. 


Gail Soliani

Gail Soliani is the Digital Marketing & Creative Manager for 2J Supply HVAC Distributors in Dayton, Ohio. Gail has over 20 years of experience in both Business to Business and Direct to Consumer digital environments. She has dedicated her time and focus to keeping brands relevant and improving their online shopping experience with successful marketing and creative strategies.


Brad Rosenthal

Brad Rosenthal is the Vice President of Marketing for Bostwick-Braun. Brad has a 25 year background in product Management, Internet Marketing, Web Design, Kiosk Interface Design and Technical Project Management. He has successfully directed website, design and development staffs and projects for billion dollar multinational corporations. As Director of Internet Marketing, Brad lead the team that directed all aspects of the websites for Fortune 1000 companies like Dollar Rent a Car, Thrifty Car Rental and PennWell.

Throughout his career as an interface architect, Brad has championed the critical nature of proper design, logical workflow and customer usability. Brad is a recognized industry expert in many areas of Internet Marketing and has lectured in national venues on subjects such at E-Commerce Workflow, Organic Search Engine Strategies, Content Management Systems, and Social Internet Marketing. 

Brad attended the University of Oklahoma where he studied Business Administration.

About our hosts:

Dean Mueller 

Partner, Distribution Strategy Group

Dean Mueller is Partner at Distribution Strategy Group. He has more than 30 years of experience in sales and marketing and helps distributors build holistic digital strategies that drive a significant shift to online sales, improve profitability and grow customer satisfaction. Take your digital strategy to the next level.


Dakotah Kirchenwitz

Sales and Marketing Specialist, Distribution Strategy Group

Starting his career as a warehouse worker, Dakotah Kirchenwitz has eight years of sales and marketing experience in the construction and distribution industries. He worked up to warehouse management and then moved into a customer-facing sales role.