2023 State of eCommerce in Distribution 

Available on-demand

Have distributors continued to adopt ecommerce at a rapid pace? How are they integrating digital channels into their go-to-market approach? 

Watch now on-demand for the results of our exclusive 11th annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of ecommerce. 

You’ll learn: 

  • The proportion of sales from digital channels across multiple distribution verticals 
  • Evolving expectations from distribution customers 
  • What distributors need to meet customer demands 
  • How distributors are getting, managing and maintaining product data 
  • Technology best practices: ERP, CMS, PIM, CRM, etc. to meet those needs
  • How digital capabilities are supporting performance of other channels 

When you submit your data, your information will be shared with the sponsors of our program. We will also send you communications from Distribution Strategy Group, which you can unsubscribe from at any time. Our privacy policy can be found at distributionstrategy.com/privacy-policy.

Thank you to our sponsors:



Dean Mueller

Partner, Distribution Strategy Group

Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.


Jonathan Bein,

Managing Partner, Distribution Strategy Group

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.